The main characteristic of the enterprise
General characteristics of the enterprise
Usually this name has the first paragraph of the practical or analytical chapter of a term paper or thesis.Characteristics of the company should contain a brief description of it with the structure and disclosure of the main activity. This section analyzes the general state of affairs. The organizational characteristic of the enterprise is also given. The analysis begins with the formulation of the entity itself, which includes the following points:
- historical background (briefly) on the creation of the subject, the establishment of legal status (definition of the organizational and legal form). It can be such forms of ownership as municipal, state, private, family, individual, joint-stock companies (partnerships) of various types and others;
- the results of the analysis of all ongoing activities that are necessary for the life of the organization;
- a description of the scale and objectives of the organization, taking into account the factors and characteristics of the external environment in which it operates, as well as the specifics of the services provided and the products produced.
The structure of the general characteristics of the enterprise
The characteristic of an enterprise is formed structurally from three elements: a general description of a business entity and its organizational and legal form; the results of the analysis of the product range or specific activities; organizational structure of the organization with specification of the functions of its units. It must be borne in mind that the observance of such a structure is typical for a detailed study of the activities of the enterprise with the registration of the corresponding analytical part. For example, in marketing or management, the characteristics of the enterprise should contain the main indicators of its activity and financial results. Some economic disciplines require the inclusion in the analytical chapter of the characteristics of specific processes that are relevant to the research topic. An example are diploma works from the merchandising industry, which should contain a description and analysis of the commodity management system.The complex structure of modern large enterprises includes numerous administrative and managerial channels and subsystems of analytical, material, financial and production flows.
Characteristics of enterprise strategy
When considering the development strategy of any organization, it is advisable to take into account the influence of external factors in order to timely adapt the business entity to changeable market situations. This is done by developing certain marketing activities that should cover pricing, product and sales policies. That is why the characteristics of the enterprise should include a study of the development of the organization from the perspective of the life cycle and its specific stage (at which the subject is currently located).