Shop "Adidas" in Moscow. The history of the brand "Adidas"
"Adidas" - one of the "whales", which keeps sporty fashion. Under this brand, not only sportswear and footwear are currently produced, but also equipment for professional sports. Sales outlets of the concern are open worldwide. Adidas store in Moscow is waiting for its customers.
There are many well-known names associated with the Adidas brand. Actors and singers participated in an advertising campaign (for example, Madonna). Many outstanding world-class athletes won their awards in clothing and footwear of this brand. Among them we can recall Mohamed Ali (boxer), Marat Safin (tennis player), David Beckham (football player). This list can be continued for a very long time. Let's better understand how the company was able to open an Adidas store in Moscow and other cities of the world.
How it all began?
The history of the brand "Adidas" begins with the appearance in the German city of Herzogenaurahe at the beginning of the XX century a company called "Dassler".It was a family business, which was led by two brothers after the death of the father. One of them, Adolf, or, as they called him, Adi, was a creative kind. Thanks to his efforts many new models of shoes appeared. They became the prototype of the shoes that you can buy by visiting the Adidas store in Moscow. Sneakers with spikes for playing football to this day remain popular.
When the father was gone, the two brothers strongly quarreled. As a result, the company was divided into two parts. It happened in 1948. Adi called his company "Adidas". And Rudolph (second brother) opened his own company called Puma. So historically, it remains that these two companies are still competing with each other.
At the same time, a company symbol appeared - three lanes. He outlined the three basic principles of the company, which must comply with manufactured shoes:
- Match the sport.
- To be a reliable protection for an athlete.
- Be comfortable.
In addition, the three lanes were a symbol of the stairs, on which the athlete should move forward.
The company gained popularity. In 1972, she became the main sponsor of the Olympic Games, which were held in Germany.At this time, a new symbol of the company - the trefoil. He denoted the unity of the three continents, which were united through participation in sporting events.
The turning point for the company was the end of the seventies. After the death of the creator of the company, the leadership passed to his wife, and later to his son. After the early death of the latter, power passed into the hands of two sisters. But they could not manage a large company at that time. Therefore, 80% of the shares were sold to businessman Bernard Tapie. Under his leadership, the company was on the verge of death.
The situation was saved by R. L. Dreyfuson. He managed to "wake the sleeping company." And in 1996, "Adidas" again became the main sponsor of the Olympic Games. By the end of the nineties, the company acquired a number of other enterprises, thereby expanding its influence.
Production of the company
The product range (it can be seen by visiting the Adidas store in Moscow) has significantly expanded through the acquisition of other firms. The concern owns 32 firms worldwide (Germany, USA, England, Canada, France, South Africa). The main brands are:
- "Adidas." This includes sportswear, shoes, accessories.
- "Salomon", offering equipment for skiing, hiking.
- Bonfire Snowboarding Company, engaged in the production of snowboards.
- "Mavik", which produces rims for bicycles.
Much of the production belongs to Reebok, which is currently owned by the Adidas concern. This company offers shoes, equipment for hockey and golf.
All these products can be found by visiting the Adidas store (discount) in Moscow.
Shops in the capital of Russia
Would you like to purchase products of this brand? Then visit the adidas outlets. Addresses of stores in Moscow can be viewed in the table shown in the photo below.
As you can see, there are quite a few stores of branded goods in the capital. You can always choose the store “Adidas” in Moscow, which is located next to your home or work.
Addresses of discount stores
You can purchase goods at lower prices by visiting the Adidas store (discount) in Moscow. Their addresses are listed in the table below.
Accordingly, the Adidas store in Moscow can be found in every district.